KULA™ Foods Improves Texture and Flavour of Plant Protein
In Partnership with Crush Dynamics, new plant proteins shreds deliver succulence and satisfying taste.
Vancouver, BC – July 30th – KULA Foods is pleased to announce its launch of new reformulated plant protein products using Crush Dynamics' innovative bio-active polyphenol ingredients. Based on Crush Dynamics’ previous work with Protein Industries Canada, this collaboration aims to enhance the flavour, texture, and nutritional profile of plant-based proteins.
"Consumers have been eagerly waiting for a plant-based protein that doesn’t compromise on taste or texture. Our partnership with Crush Dynamics allows us to deliver just that—delicious, sustainable, and nutritious products that stay true to our culinary roots," said Asha Wheeldon, Founder and CEO of KULA.
“Crush Dynamics has received significant support from Protein Industries Canada to scale our polyphenol-protein integration technology. We are honoured to be working with the team at KULA to advance their mission of delivering outstanding products that deliver on taste, nutrition and sustainability simultaneously. Thank you to both KULA and Protein Industries Canada for your invaluable partnership,” said Kirk Moir, CEO and Co-Founder of Crush Dynamics.
Protein Industries Canada’s initiatives support both innovation and collaboration in Canada’s plant-based protein eco-system. Such work provides a strong foundation for new food and ingredient partnerships strengthening both the plant-based ecosystem and Canada’s food supply chain. "We’re pleased to see our project partner Crush Dynamics build on their success. The future of the ingredient manufacturing, food processing and bioproducts sector will be defined by collaborations like this, which push the boundaries of what plant-based products can offer on a global basis," said Lisa Campbell, Senior Director of Programs at Protein Industries Canada.
About KULA
Meaning “eat” in Kiswahili, KULA is a Vancouver-based B Corp dedicated to creating a more inclusive and sustainable plant-forward future of food. They offer a range of delicious plant-based prepared foods and sauces inspired by Afro-Caribbean cuisine. Committed to social responsibility, environmental stewardship, and inclusivity, Kula strives to create delicious and nourishing food options for the next generation.
About Crush Dynamics
Crush Dynamics is a British Columbia-based agritech company focused on transforming grape derivatives and other agricultural side streams into high-performance food ingredients. Their patented biomechanical fermentation process creates products that enable food producers to reduce sugar and sodium, improve texture while extending shelf life, and addressing the key challenges in the food industry.
About Protein Industries Canada
Protein Industries Canada is a not-for-profit organization that works to position Canada as a global leader in the production of plant-based proteins and co-products. Protein Industries Canada invests in collaborative projects that drive innovation and create new opportunities for the Canadian plant-protein industry.
